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Railways & Transit

23 million journeys daily.
One infrastructure layer.

India's rail network is one of the largest captive audience environments on earth. Passengers are seated, attentive, and unreachable by digital advertising. 1QR4.me turns every bag tag, seat card, and ticket insert into a utility interaction - safety on the back, brand engagement on the front, verified scan data throughout.

What this enables

Passenger safety

Lost property and emergency response infrastructure built into every physical surface on board.

Captive brand engagement

Hours of dwell time per journey. No scroll. No competing content. Utility-first interaction.

Consented WhatsApp flows

Journey updates, ticket utility, and opt-in communication triggered from the physical surface.

Route-level attribution

Scan data by train number, coach, and station. Actual verified interactions per deployment.

Deployment proof

IRCTC and Tejas - already live.

In-journey engagement infrastructure was deployed across India's premium Tejas Express. Brands reached a captive, high-attention audience with utility-first QR surfaces and received verified scan attribution for the duration of the journey.

Tejas passengers engaged with branded QR surfaces during transit. A captive audience, uninterrupted attention, zero competing content, and verified scan data. Not an impression - a chosen interaction.

23M
Daily rail passengers in India
4hr+
Avg dwell time per intercity journey
0
Apps required to interact
How it works

Physical surface to verified interaction.

The journey infrastructure is the channel. 1QR4.me embeds into existing surfaces - bag tags, ticket inserts, seat cards - and converts them into trackable, utility-first engagement points.

1

Passenger encounters a branded surface

Bag tag, seat card, or ticket insert carrying the partner brand and a 1QR4.me QR code.

2

Scan initiates the interaction

Any smartphone. The front QR leads to the brand destination. The back QR activates emergency response if needed.

3

Interaction is logged and attributed

Scan time, location, and device data recorded. Delivered to the partner dashboard.

4

WhatsApp follow-up optional

Consented opt-in flows triggered at point of scan. Journey updates, offers, or utility communication.

Deployment contexts

Operators and brand partners.

IRCTC and national rail

Passenger safety infrastructure and in-journey brand engagement deployable at national network scale.

Metro and urban transit

Daily commuter environments with high scan frequency, short dwell time, and high repeat-exposure value.

Brand co-deployment partners

Captive in-journey audience. Verified engagement data. A utility interaction, not an interruption.

Deploy on India's rail network.

IRCTC partnerships, brand co-deployments, and operator integrations.