In-principle approval received from IRCTC for deployment across two Tejas Express routes. Co-branded bag tags placed in food trays reach every passenger per journey with no opt-in required. The Tejas Express carries affluent, frequent intercity travellers with average journey times of 5 to 7 hours - low distraction, high dwell time.
The front of the tag is the brand's physical canvas: logo, campaign creative, and a QR code linking to any digital destination. The back carries the 1QR4.me emergency QR. If luggage is lost, a finder scans it and the owner is reached via WhatsApp in 45 seconds, with no contact details exposed.
The tag travels beyond the train into airports, hotels, offices, and homes. It is associated with a safety service the passenger found genuinely useful - which produces a different quality of brand relationship than any paid media placement. Lead capture is enabled via the Contact Brand button inside the 1QR4.me WhatsApp chatbot.
Discuss co-deployment or brand partnership opportunities.